Writing
Writing
Field notes from production — data architecture, warehouse performance, and BI engineering.
DAX & Power BI · Nov 2024 · 10 min min read
The 10 DAX Patterns I Use in Every Production Report
Core DAX patterns for reliable Power BI production reports, including safe division and time intelligence.
Platform Architecture · Jan 2025 · 8 min min read
ClickHouse vs. SQL Server: A Real Migration Story (259x Faster)
A real migration story showing how ClickHouse improved enterprise analytics performance by 259x.
Analytics Leadership · Dec 2024 · 7 min min read
Building a Customer 360 in Saudi Arabia's Dual-Calendar Retail Market
How to model Customer 360 analytics for Saudi retail while handling both Gregorian and Hijri calendars.